Question: Should you break out into other communities like myspace and facebook to get the word out on your community? Is it worth the time?
Question: Should you have to maintain separate views and keep your relationships, reputation, and identities straight?
Question: Is there a central verifiable key for children?
Question: What is the definition and difference between social media and community?
Online community is a gathering point. Social media is extended loose tie networks?
Facebook has become a key distribution mechanism. How can thought leaders make a case for a facebook strategy?
How have technical communities used social media tools to do their work together?
Comment: 5k per year per member is too high for a community.
Comment: It’s too hard to train companies and consumers to use tools.
Community Overlap: We create lots of video content. We want to allow it to spread, but also manage the brand where people reuse the content.
Question: Best practices in the corporate world for migrating community tools to the enterprise?
Question: How do you measure the effectiveness of leveraging facebook and myspace?
“Not sure how you would do anything without a facebook strategy right now.”
“Don’t think OMG I’m not on facebook these days”
If your audience isn’t on facebook would you want to go there?
Shouldn’t you have a digital distribution strategy across all platforms. I would argue you don’t need a facebook strategy, but you need a digital distribution strategy.
Social media implies “social” meaning that your consumers make the media. Another perspective is that social media is a way for me to distribute the information.
Long running community people on The Well that have to pay money and use real identity. A few years ago people started a flickr area. Then people go back to the well to talk about that they don’t want the public “Comment here” on flickr. There are different relationships from flickr to the well. Smaller feels more connected in the communities. Public versus private changes people’s behavior.
Maybe people view public for shallow relationships and the well for their real friendships.
Tracking Influencer Relationships
Attach metrics around influencers that participate outside of the 1st party sites. You need to go where your community influencers are and engage with them there. It takes manual labor and there are also paid tools that would do this sort of influencer audit.
Lexis-nexis compares to google alerts for tacking this stuff.
The excel knowledge sharing
Here is a great video MSFT found from a user that teaches people how to create a ghant chart in excel.
What do you do for the guy who made this excel video?
The best thing you can do is say thank you. The worst thing you can do is say “do more” then they will stop doing it. The currency is the appreciation of attitude. Pay it forward is the right metaphor for this conference.
“I answer questions because someone answered me one day”
Once you do visualization of data on community threads you can figure out who the good, bad, and neutral people are.
Anyone could use Netscan to see example visualizations of the data.
Point Systems are Useful because they create some form of competition, but not good if you can convert it to rewards.
Maybe the best point systems can be used to create goals for people that they can achieve instead of the Top 100 type of lists. Match people with the ones around you.
Respect is the strongest currency you have. They way you demonstrate it is to link to that content. The way to attack the problem is to win emotionally.
“I would have been stunned to find an official Microsoft page that linked to a video on excel”
On facebook groups & Letting your brand extend into other sites.
“haven’t gotten the staff time or presence to maintain a real facebook identity for your effort. “
There is no way to merge groups and there is no reason to combine groups.
Facebook groups are like a fan sites that are easy to create.
You don’t get to hear about it since it happens without you anyway. You can’t shoot them down, but you may not be that excited.
What about copyright violations?
If someone does a less than appropriate mash-up of your videos/cartoons/brand. Then you have to make a judgement call.
You could spend all your time on lawsuits trying to trace the brand. You have to be nimble by looking at how large the talent pools are in these communities and shift that energy to good things. You have to “skate where the puck is going”. You need to extend your brand into these other sites.
ACLU has an official facebook cause. Also hosted a second life event. In second life there has been an informal ACLU group that’s been lobbying the ACLU to be recognized as a member group. There is a lack of readiness in the non-profit space to think about the implications of having this sort of virtual presence.
The facebook app gives you a notification anytime someone attributes a cause to your name and you have a chance to de-list them. This was great to help protect your cause and how it’s being promoted.
There are lots of people out there saying things to raise money for the ACLU. Some have said “impeach bush” which the ACLU hasn’t said. How do you coral/harness this energy online?
Comcast has had to do a takedown on sites that deface the brand. They haven’t seen many neutral sites. It’s either strong energy in one direction or another.
Should groups like Motley Fool actively encourage things like Flickr groups? Maybe groups should set it up and monitor the pull into your sites from these resources.
22 Techniques for Getting a deal on dell. Became a news story since they asked for it to be taken down. Dell owned up and did “22 ways we messed up replying to this” blog post.
You may need to set up a google alert on your brand to find new content across the Internet and have it delivered to you.
Doing an Ecosystem Audit
One consulting project now and the first couple of weeks was an ecosystem audit for other information around the topic. So they looked for signs of life first. Suggested that the company augment the user content by throwing in links to official information from those to pull the conversation back on message.
Question: Can you shape user activity? Do you try? What sort of success do you have?
Question: Are there any tools people have employed in achieving persistent identity?
Flock browser is interesting in this area because you do have a lot of your networks there… what'
;s going on in all these places.
Question: Is this a problem?
Yes, users are asking for it, but it depends on the pivot in the community. Some customers might not want to be identified as the same person across sites.
Question: What is the thought on OpenID?
Suggesting we need digital identity a long time ago.
The general public is starting to accept social networks and we may be reaching the boiling point where users want it.
The problem is that there are millions of ID systems that would have to say they agree.
The users managing the log-in and pages that get them all of their information. Is there a tool for managing your personalities between sites.
Users might not want is because they use all different networks for different purposes.
Linked in for blasting resumes.
Myspace for dating.
Facebook for their strong tie friends.
Seems to me that the identity is the most prized part of the community. It’s what you use to share ads, interface with your users, etc.
It’s about people needing to say “I own my data, give it back to me, and let me share with who and where I want if I carry my information across sites”
There are no standards on a global level for privacy that companies could go for.