12 December 2013
I don’t know George, but he goes to the same Crossfit gym I’ve been frequenting. Competition, if you didn’t know, is a part of the Crossfit culture. Everyones scores for the days workout are posted on the whiteboard and on Facebook for everyone to see.
What I know about George is that he consistently puts up times that are 1 minute, 10% better, or just ahead of what I can manage. Everyday I show up and he has set a score for me to beat.
I really don’t care if he’s real or not. George is my Crossfit rabbit and I’m going to take him down one day.
It’s important for everyone to have a few rabbits in their life. It’s particularly important if you are running your own business. You need to know who your rabbits are, how you compare, and leverage them as motivation to improve your own offering. It’s important to benchmark, but there are a few things you should know about these rabbits.