The iPhone app Amazon released today could be really huge. For the uninitiated they let you “remember” items while you are out shopping by taking pictures. I’ve been doing this for a while now with the Evernote application, but Amazon is taking it one step further. They are now going to attempt to recognize the item for you to link to Amazon.
They have effectively turned all brick an mortar stores into their own storefront where, one can only assume, they will also leverage the location awareness of the photo to beat the price you are standing in front of one day. This could be huge if the work out the kinks and go the extra mile. You’ll see, from my example, it was 1 out of 3 for recognition…
Ok. It was really 1 out of 2. 🙂 I guess I shouldn’t expect them to find me a dog breeder that sells insecure Bernese Mountain dogs… or should I?
Side note to Amazon… please offer MP3 downloads from the app to the iPhone!
Update: They are now 2 for 2, but the router would have taken to long to find me still in the store and they would have missed an opportunity to undercut prices.