Selling out your kids for fun and profit

I’m blessed with two amazing kids. My oldest was a big motivation for me to quit my job and start KickoffLabs. I think they’re my bootstrapping secret weapon. They need to eat. Lets not even talk about diapors or college funds. Point being… kids are expensive and can’t live on Ramen Noodles.

sellout_kids

We decided, at KickoffLabs, that we weren’t going to be ashamed of our size. We wanted it to be a strength. We wanted to appear boutique… which is what our service is right now… a niche boutique. The opposite of something like GoDaddy.  We needed to make it personal, so we got our kids involved.

They are featured on our company page and when we ask customers to tell people about us we say:

“Would you like to put a huge smile on the face of two scrappy co-founders with beautiful young children who like to eat three times a day? Do you like saving money?…”

Most companies are in a rush to grow up, look, and act bigger than they are. People expect more out of a big service (even if they shouldn’t). Why raise the bar too early? Embrace your size.

KickoffLabs is just Scott and Josh today, but our families took the plunge with us. We’ll take every advantage we can get. 🙂


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