Not important to the story, but just an interesting side note is that I found this through a friends facebook update since they had shared the link with google reader -> feedheads in facebook -> facebook news feed -> me ->you. Not important, but interesting how things travel now.
Mint.com: Why Design Matters, Too « FoundRead
_**1. Good design implies credibility
** You only get one chance to make a first impression. When people visit your website, most won’t go through a fact-finding expedition to figure out your Series A numbers, who your investors are, and what your story is just to decide if your company can be trusted. Initial trust is a gut-feeling. The easiest way to put your company on that path is via well executed visual design that shows you put some effort, and money, into delivering a first-rate and satisfying experience to your customers. They will notice. Ignore design and you risk creating distrust of your business from day one, and driving up that bounce rate…_
Shameless plug – This is one of the things I love about the Graffiti project at Telligent. The design of the templates shipped tell a great story.